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  • ThomasPowell 10:02 pm on June 10, 2009 Permalink | Reply
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    Read · 10 (More) Reasons Why Your Business is Tanking 

    · 10 (More) Reasons Why Your Business is Tanking.

    1.  You’re scared to charge what you’re worth.

    Number 1 is the biggest failure point that I’ve seen otherwise good business owners make.  Think about it.  Your plumber won’t show up for less than $70.  Neither will your electrician.  They’ve perfected their craft, licensed, and insured themselves.  How many hours of you screwing up the job is a one-hour, $70+ visit worth?

    Playing music for weddings is similar.  I haven’t played one in a while, but my rate was 2-3 times the going rate for a church service.  I always showed up for the rehearsal (to lower the risk of surprises), and often ended up buying additional music for the service.

    I’ll make an exception for charging less than the going rate.  I will provide my services for free.  That means that I know you well enough to give you my services as a gift, or you represent a charity that I would like to donate my time to.

    Don’t muddy the waters by doing a “favor” and charging less.  The recipient will still have had to pay you, and won’t see the benefit that you provided as you do.  At the same time, you will have received less than your normal rate and not necessarily receive the amount of goodwill you expected.

    Charge what you’re worth.  If you’re not worth a reasonable rate, then you probably shouldn’t be in that line of business, at least for yourself.

     
    • Mike Campbell 10:11 pm on June 10, 2009 Permalink | Reply

      Agreed. If one is substantially less than market, one is probably delivering poor service. You get what you pay for. As a consumer, price let’s me know up front what the quality will be. Sometimes I want top quality, sometimes average, never poor. I love Highland Cleaner’s motto: We don’t discount quality. I like your idea of charging market value and cherry-picking pro-bono projects.

    • Jason M Blumer 10:46 am on June 11, 2009 Permalink | Reply

      Thomas and Mike, “you get what you pay for” is definitely a true adage. And it’s psychological too. If you are charging too little, you typically don’t feel like you are very valuable and tend to offer poor service as a result.

      Just my two cents…

      Thanks for mentioning our post.

      Jason M. Blumer, CPA

    • Bryce Raley 1:04 pm on June 13, 2009 Permalink | Reply

      Great post Thomas.

      Very insightful and useful for freelancers and consultants.

  • tech0x20 9:35 pm on June 10, 2009 Permalink | Reply
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    I can’t agree with / didn’t get the conclusions of this article 

    The title says, “Advertising Growth Spreads in All Mobile Formats”

    The stats:

    • “38% of US mobile phone owners recall seeing advertising on their cell phones in the Q1 of 2009”
    • “…for Smartphone (such as iPhone) users, 59% recalled seeing mobile advertising”  (From this point on, it looks like “iPhone” is used as a generic term for “Smartphone”

    The iPhone has only about 10% market share in terms of sales.  See:  Wikipedia:  Smartphone and cnet: Apple doubles its iPhone market share.  Windows Mobile, BlackBerry, Symbian, Palm, and WebOS are definitely not iPhone users.

    A second problem I see with the analysis is quoting the percentage of users who “recall” ads in various mediums and targets (“iPhone” vs. “non iPhone”).  Wouldn’t it be more useful to look at a report of who is serving ads and at what volume, to at least gauge how well the “recalling” of seeing ads matches the volume of ads being presented?  After all, standard banner ads, pop-ups, and pop-unders are often blocked out by the website visitor.  Only interstitials and page covering intrusive creatives which prevent website use by expanding over the web page really even demand the user’s attention anymore.

    Link:  MediaPost Publications Advertising Growth Spreads in All Mobile Formats 05/27/2009.

     
  • tech0x20 1:53 pm on June 3, 2009 Permalink | Reply
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    Microsoft Update Quietly Installs Firefox Extension 

    netassistant

    The whole reason I don’t use Internet Explorer except on rare occasions is that I don’t want website add-ons to automatically install without a little bit of fuss. I would expect this “ClickOnce” support would make accidental installation of malware more likely. No, thanks. I disabled it until I absolutely see a reason that I need it–which is my normal policy with Firefox add-ons.

    Security Fix – Microsoft Update Quietly Installs Firefox Extension.

     
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