The rampant dismissing of social media

(This was inspired by Jason Fall’s post on the Sustainability of Social Media) What’s lost in the dismissing of social media as a fad is the fact that social media is simply an extension, through technology, of what has been around for ages. Determined people have always found a way to connect with others with […]

Thoughts on “Why Big Brands Struggle With Social Media”

Mashable:  Why Big Brands Struggle With Social Media. The reference example in this article is Twitter, but discussion boards, blogs, and social networking sites count, too. Understating social media as “just another marketing channel” instead of building a long term relationship with consumers. Social media does not fit in the existing corporate structure–it falls somewhere […]

Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.”

Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.”. Okay, it is The Consumerist.  I see a lot of alarmist things on The Consumerist.  This is quoted content from the Facebook terms of service and does not seem to be misrepresented in any way. Update It looks like “We […]