Dear Valued Customer, You Are a Loser

The full title is, Dear Valued Customer, You Are a Loser: And Over 100 Other Embarrassing and Funny Stories of Technology Gone Mad. This book, by Rick Broadhead, has a somewhat deceptive title. It’s not simply about bad customer service horror stories. It’s about business horror stories, created or compounded by technology.

Many of these horror stories involve what happens when poor judgement is crossed with the virulent nature of e-mail. A few involve technology being employed by the little guy. A few involve technology being employed by a scammer. Most of these stories have at their center the mis-application of technology.

There are lessons in the humor here. You can (hopefully) laugh that these stories happened to someone else, but in the end, they are also a warning to be vigilant of the power of the ever-changing landscape of technology. The stories in this book involve customer service personnel, brokers, programmers (indirectly), and even CEOs.