Of course, it's a marketing email. (Speaking of which, I seem to always see "Constant Contact" on emails that get me more fired up than other email.)
You'll noticed that this email was received February 8, 2011. The early registration deadline is February 14, 2011. I would imagine that most procrastinators probably wouldn't have made the early registration date, anyway.
Thanks for the notice of the advance change for the early registrants.
The text reads:
- Now with both the start and finish lines downtown, our new Marathon and miniMarathon courses have been designed to be faster than ever while taking runners past some of Louisville's best-known landmarks!
- More great entertainment along both routes to keep you going on your 13.1 or 26.2 mile journey.
- Runners will enjoy the sights of Old Louisville and the Original Highlands and pass landmarks like Churchill Downs, the Louisville Slugger Museum and Slugger Field, KFC Yum! Center and the Speed Art Museum -- just to name a few!
- It's a whole new challenge
On point 3: I guess the Southern Parkway crowds weren't supportive enough.