@JoeWheeler suggested that #8 on the list should be moved to #1. I think #2 is close, but not quite there. I think the fallacy is that entrepreneurship is a path to an "easier life." The reality is that striking out on your own should be harder work than you already do. If if isn't, your idea may make you money, but the barrier to entry for your line of business is obviously very low and you will be out-hustled in a matter of time.