How well has the Sprint/Palm campaign against Apple has been doing?Posted: July 20, 2009 | Author: tech0x20 | Filed under: mobile | Tags: iphone, palm, pre | Leave a comment »
Interesting statistics on Sprint’s NOW Network campaign and how well it as performed against the buzz that the iPhone creates.
Things that I take away from this article:
- Sprint and Palm are name-dropping Twitter and Facebook to freshen up their image.
- Aggressive marketing of the Palm Pre helped Palm briefly overtake the iPhone in terms of search buzz generated, ending when the iPhone 3G S was announced.
- There was only an 11% overlap in those who searched for the Palm Pre vs. those who searched for an iPhone.
I did notice one of the ad campaign quotes mentioned from the article:
The Palm Pre does things the iPhone can’t. Run multiple applications at the same time …
I have to say that using my iPhone as a chronic multitasker, I don’t really notice the fact that I’m only running one application at a time on the iPhone. The context switching is pretty seamless to me, and my usual problem with getting too deep into multitasking on the desktop is that I eventually have more than 21 windows to