Apple’s statistics from AdMob have been impressive over the last
year. It seems that iPhone and iPod touch owners are heavy Internet
users. Forrester Research even quoted AdMob’s findings in their
“Mobile Internet: Where is Your Audience?” paper.
One thing I’ve noticed, however, is that quite a few of my free apps
have ads served by AdMob. Do these show up as web page ad views? If
they do, then these numbers might be artificially skewed because of
Apple’s mobile platform remains popular, and its devices accounted
for nearly 43% of all U.S. ad requests.
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